SBI Cards Launches 9 Co-Branded Credit Cards With Landmark Group

By | March 8, 2024

SBI Card recently launched 9 new credit cards partnered with Landmark group. The new cards come in three variants: Prime, Select and Base. Each variant is available for three Landmark Group brands: Lifestyle & Home Centre, Max & Spar.

SBI Card Landmark Group Prime Credit Card

The Prime variant is the top tier credit card and comes with the best reward rate.

  • Annual Fee: Rs. 2,999 + GST
  • Welcome Benefit: 12,000 bonus reward points equivalent to Rs. 3,000 on realization of annual fee
  • Reward Rate:
    • 15 Reward Points on every Rs. 100 spent at Online & Retail Landmark Stores (Lifestyle, Home Centre, Max and Spar), 3.75% reward rate
    • 10 Reward Points on every Rs. 100 spent at Dining & Movies, 2.5% reward rate
    • 2 Reward point per Rs. 100 spent on other retail purchases (Non fuel), 0.5% reward rate
  • Milestone Benefits:
    • 58,000 cumulative reward points on spending Rs. 1.8 Lakhs on Landmark stores, 8% reward rate
    • 20,000 bonus Reward Points on overall annual retail spends of Rs. 5 Lakhs, 1% reward rate
  • Airport Lounge Access:
    • Domestic: 8 complimentary visits per year, limited to 2 per quarter
    • International: 4 complimentary visits per year, limited to 2 per quarter, using Priority Pass

Basically, 11% return on spend when you spend about 1.8L with Landmark brands. Would you like to spend that much on clothing? If not then it will not provide any benefit to you.

Even if you don’t spend much with Landmark, you continue to get 1.5% on all retail spend, as long as you spend 5L a year. So it works for others as well.

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SBI Card Landmark Group Select Credit Card

The select variant is a notch below the Prime variant and comes with a little lower reward rate.

  • Annual Fee: Rs. 1,500 + GST
  • Welcome Benefit: 6,000 bonus reward points equivalent to Rs. 1,500 on realization of annual fee
  • Reward Rate:
    • 10 Reward Points on every Rs. 100 spent at Online & Retail Landmark Stores (Lifestyle, Home Centre, Max and Spar), Dining & Movies, 2.5% reward rate
    • 2 Reward point per Rs. 100 spent on other retail purchases (Non fuel), 0.5% reward rate
  • Milestone Benefits:
    • 34,400 cumulative reward points on spending Rs. 1.5 Lakhs on Landmark stores, 5.7% reward rate
    • 12,000 bonus Reward Points on overall annual retail spends of Rs. 3 Lakhs, 1% reward rate

Again in this variant you will get 8% return on spend when you spend about 1.8L with Landmark brands. And 1.5% on all retail spend.

SBI Card Landmark Group Base Credit Card

The base variant has the lowest reward rate on Landmark brands and lowest annual fee.

  • Annual Fee: Rs. 499 + GST
  • Welcome Benefit: 2,000 bonus reward points equivalent to Rs. 500 on realization of annual fee
  • Reward Rate:
    • 5 Reward Points on every Rs. 100 spent at Online & Retail Landmark Stores (Lifestyle, Home Centre, Max and Spar), Dining & Movies, 1.25% reward rate
    • 1 Reward point per Rs. 100 spent on other retail purchases (Non fuel), 0.25% reward rate
  • Milestone Benefits:
    • 5,000 cumulative reward points on spending Rs. 95,000 on Landmark stores, 4.2% reward rate
    • 8,000 bonus Reward Points on overall annual retail spends of Rs. 2 Lakhs, 1% reward rate

You get about 5.5% return on spend when you spend about 95K with Landmark brands. You continue to get 1.25% on all retail spend.

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Bottomline

There are 9 variant of card which creates little bit confusing for customers. Also if you are not a Landmark Group user like – lifestyle, max fashion, homecentre then it’s not for you.

Coming to rewards, the base variant is of no use as Amazon Pay Card & Axis Flipkart Card are way better for this group.

But the Prime variant is well worth it, as it not only rewards well, but also comes with lounge access. Everyone shopping at Home Center now should hold the Lifestyle Prime variant for easy savings of well over 10% – if spent right.

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