Vodafone-Idea Announcements: Vodafone Idea announced that it is rebranding all its services under a new name “Vi“.
Vodafone and Idea brands re-branded themselves under a new brand identify ‘Vi’ on September 7, 2020. The new brand identity has been adopted keeping in mind the future, which is built for and around customers.
The new brand identity and unified consumer positioning was launched by Vodafone Idea Limited (VIL) through a virtual launch on September 7. The integration of Vodafone and Idea marks the culmination of the largest telecom integration in the world.
In an official statement, VIL stated that two of India’s most loved brands “Vodafone and Idea” are now ‘together for tomorrow’ giving birth to a new brand called ‘Vi’, which is read as ‘We’.
| Vi: Ideology |
- The new and evolved Vi brand identity aims to position itself as a strong, ever-dependable, agile and intuitive brand, which is in tune with the customer needs in the ever-changing current times.
- The Vi brand has been designed to help customers move ahead for a better today and brighter tomorrow.
- Vi aims to be a future read brand that is committed to dynamically serving a digital society to progress in life.
The rebranding decision comes amid the company’s plans to raise funds. Vodafone Idea on Friday said it will raise up to ₹25,000 crores. Its board approved fundraising after getting clarity from the Supreme Court on staggered payment of government dues.
The fundraising will be through the sale of shares or non-convertible debentures (NCDs). Both routes of fundraising have a limit of ₹15,000 crores each. The proposed fundraising is subject to regulatory and shareholders’ approvals. Vodafone Idea will take up the proposal at its annual general meeting on 30 September.